Amazon is using natural language technology to give Fire TV users a new way to search for shows and movies.
A new search experience rolling out in the coming weeks lets users search with spoken phrases to find what they’re looking for, based on topic, genre, plot, character, actor, or even a quote.
For example, users can ask Alexa, “show me movies about dog and human friendships,” or, “show me psychological thrillers with surprise endings.” It can also respond to a question like “what movie has the line, ‘you’re killing me Smalls’?”
The search results will only include content that’s available to the specific user.
The new experience will be available in the U.S. in English. It works with Fire TV devices running Fire TV OS 6 and later.
Companies are rapidly integrating AI into their search experiences. Google has been testing AI-generated search results. Amazon recently introduced its new AI shopping assistant Rufus. Other companies from outside the tech industry such as Alaska Airlines are also testing new ways to help customers find information, with the help of AI.
