Articles about marketing

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Shift AI Podcast: How AI is shaking up the worlds of media, marketing, and startups

by Boaz Ashkenazy on June 19, 2024June 19, 2024 at 10:05 am

How is artificial intelligence making marketers more productive? How are journalists approaching the ethical dilemmas inherent to AI content creation? And how can scrappy startups hope to compete with well-funded… Read More

Trying for more smiles? Amazon rolls out quirky mix of new slogans on Prime delivery vans

by Kurt Schlosser on February 20, 2023February 20, 2023 at 2:07 pm

Amazon is rolling out a collection of eye-catching new slogans on its Prime delivery vans, playing off what just might be inside its fleet of blue vehicles. GeekWire spotted several… Read More

Keyplay, a new Seattle startup led by veteran entrepreneur Adam Schoenfeld, raises $3M

by Nate Bek on December 7, 2022December 7, 2022 at 5:04 am

Keyplay emerged from stealth mode Wednesday, announcing $3 million in funding and the launch of its subscription-based platform that aggregates and identifies sales leads. The round was led by MHS… Read More

Seattle startup Falkon, which uses AI to drive sales and marketing decisions, raises $16M

by Nate Bek on September 1, 2022September 1, 2022 at 12:38 pm

The news: Falkon, a Seattle-based sales and marketing analytics startup, has raised $16 million. The tech: Falkon uses API connections to pull data from all major go-to-market data sources including… Read More

Amazon ‘Pledge Passport’ trademark filing hints at plans for new online climate community

by Todd Bishop on August 31, 2022August 31, 2022 at 3:39 pm

Amazon has applied for a trademark on the phrase “Pledge Passport,” with a description that hints at plans for a new online community, news portal, and marketing website with a… Read More

F5 refreshes brand by dropping ‘Networks’ from name, marking ‘huge change’ in its business

by Todd Bishop on November 19, 2021November 19, 2021 at 1:48 pm

F5 Networks will be just F5 from now on. The Seattle-based company, which originally made its mark in networking technology, said this week that it’s dropping the “Networks” from its… Read More

Seattle’s DevHub acquires retail tech startup Brickwork to boost online-to-store experiences

by Kurt Schlosser on May 19, 2021May 18, 2021 at 4:35 pm

The news: DevHub, the Seattle software-as-a-service startup that is used by more than 179 brands and/or their agencies to build websites and landing pages, has acquired New York-based Brickwork, a… Read More

Video

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing

by Kurt Schlosser on August 28, 2020August 28, 2020 at 9:02 am

A new ad from Zillow is a sign of shifting sands in the housing market. Called “Ready for a Change,” the ad features a composite street with single-family homes, an… Read More

Geek of the Week: Brea Starmer found freedom — and her own company — in flexible, remote work

by Kurt Schlosser on April 18, 2020April 18, 2020 at 9:14 am

From the “she shed” that serves as a home office sanctuary in her yard, Brea Starmer has learned a thing or two about working remotely over the years. But even… Read More

Amperity acquires Custora to bolster customer data platform and fend off competition from tech giants

by Taylor Soper on November 5, 2019November 5, 2019 at 8:15 am

Amperity is making its first acquisition to strengthen the company’s customer data platform as competition from Salesforce, Oracle, Adobe, and other giants looms large. The Seattle startup today announced the… Read More

Data analytics startup Versium pivots to business-to-business marketing with new service

by James Thorne on July 15, 2019July 15, 2019 at 4:42 pm

The explosion of consumer data — made possible by the rise of e-commerce and social media — completely changed how companies target their customers. That has been great for consumer… Read More

Amperity raises $50M to take on Salesforce, Adobe, Oracle and others with its customer data platform

by Taylor Soper on July 15, 2019July 15, 2019 at 10:59 am

With tech giants such as Adobe, Salesforce, and Oracle entering the ring, Seattle startup Amperity is raising more investment dollars as it tries to grab market share in the nascent… Read More

GeekWire Calendar Picks: Board games; AI in healthcare; Harry Potter concert; and more

by Nicole Tanner on June 28, 2019June 28, 2019 at 1:11 pm

— While next week promises to be filled with parades, fireworks, and picnics, there’s also the chance to play some board games you love or possibly finding one you’ve never… Read More

How a paired voice and screen experience could change the way we shop for clothes online

by Alex Berg on May 5, 2019May 4, 2019 at 7:16 pm

In the past 20 years we’ve seen continuous e-commerce innovation. Omnichannel investments have blurred the line between channels with conveniences like buy online and in-store pick up. Specialty retailers are… Read More

Marketing tech startup Lytics raises $35M to help companies learn more about individual customers

by Taylor Soper on February 21, 2019February 21, 2019 at 3:02 pm

Lytics has raised more funding to help brands such as Nestlé, The Economist, Atlassian and others bolster their 1-to-1 customer marketing outreach. The Portland, Ore.-based startup announced a $35 million Series… Read More

Silicon Valley investment firm Alpine SG acquires 6 startups, forms new Seattle-area marketing company

by Taylor Soper on February 14, 2019February 13, 2019 at 5:53 pm

Alpine SG, a Silicon Valley investment firm that acquires and then operates software-as-a-service companies, is swooping up six startups and forming a new marketing tech organization that will be based… Read More

Tech Moves: Qumulo taps cloud storage vet to lead marketing; BitTitan adds head of global sales

by James Thorne on December 13, 2018December 13, 2018 at 10:38 am

— Molly Presley will head up product marketing at cloud storage startup Qumulo. Presley brings many years of storage marketing experience, most recently serving in similar roles at Quantum in… Read More

Tableau marketing chief Elissa Fink leaving after 11 years with data visualization company

by Clare McGrane on September 28, 2018September 29, 2018 at 9:44 am

Elissa Fink, the marketing leader who helped Tableau Software grow from ambitious tech startup to international public company with more than $877 million in annual revenue, is leaving after 11 years… Read More

LeadScorz raises cash to help marketers analyze sales leads with AI

by Taylor Soper on September 21, 2018September 21, 2018 at 10:11 am

Seattle-based startup LeadScorz has raised cash to fuel growth of its software that helps marketers improve their lead acquisition process. The company just reeled in a $764,000 seed round from… Read More

Add3 acquires Point It as Seattle digital marketing firms join forces

by Taylor Soper on September 12, 2018September 12, 2018 at 6:33 am

Seattle digital marketing firm Add3 today announced the acquisition of fellow Seattle marketing agency Point It. Founded in 2003, Add3 specializes in search, social, and programmatic display advertising. Customers include Microsoft, Amazon, Costco,… Read More

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Amperity reveals marketing data platform and Microsoft partnership as it aims to become Seattle’s next great startup

by Taylor Soper on September 14, 2017September 14, 2017 at 8:58 am

Amperity has top talent, solid venture investment, and a tested solution to a pressing problem. Now the company is coming out of stealth mode to share its vision with the… Read More

marketing

Shift AI Podcast: How AI is shaking up the worlds of media, marketing, and startups

Trying for more smiles? Amazon rolls out quirky mix of new slogans on Prime delivery vans

Keyplay, a new Seattle startup led by veteran entrepreneur Adam Schoenfeld, raises $3M

Seattle startup Falkon, which uses AI to drive sales and marketing decisions, raises $16M

Amazon ‘Pledge Passport’ trademark filing hints at plans for new online climate community

F5 refreshes brand by dropping ‘Networks’ from name, marking ‘huge change’ in its business

Seattle’s DevHub acquires retail tech startup Brickwork to boost online-to-store experiences

Dreaming of a new home? Zillow’s new ad campaign signals changes in real estate and marketing

Geek of the Week: Brea Starmer found freedom — and her own company — in flexible, remote work

Amperity acquires Custora to bolster customer data platform and fend off competition from tech giants

Data analytics startup Versium pivots to business-to-business marketing with new service

Amperity raises $50M to take on Salesforce, Adobe, Oracle and others with its customer data platform

GeekWire Calendar Picks: Board games; AI in healthcare; Harry Potter concert; and more

How a paired voice and screen experience could change the way we shop for clothes online

Marketing tech startup Lytics raises $35M to help companies learn more about individual customers

Silicon Valley investment firm Alpine SG acquires 6 startups, forms new Seattle-area marketing company

Tableau marketing chief Elissa Fink leaving after 11 years with data visualization company

LeadScorz raises cash to help marketers analyze sales leads with AI

Add3 acquires Point It as Seattle digital marketing firms join forces

Lessons in bootstrapping: Drift acquires marketing automation startup Siftrock, opens Seattle office

The real reason startups fail: How the right distribution strategy can save your company

Zembula raises more cash to help marketers capture emails

Marketo buys Techstars Seattle alum Bizible, adding new business marketing software tools

Marketing startup Lytics raises $14M to help brands understand their customers with data

Internal email: T-Mobile commercial chief and ‘Uncarrier architect’ leaves for undisclosed reasons

Working Geek: The surprising stress-reliever that helps Fjuri co-founder Paulo Resende unplug

Amperity reveals marketing data platform and Microsoft partnership as it aims to become Seattle’s next great startup