Portland, Ore.-based marketing verification startup SheerID named Stephanie Copeland Weber as the company’s CEO on Monday. She succeeds SheerID co-founder Jake Weatherly, who is taking on a new role as board director and strategic advisor.
Weatherly, who started SheerID in 2011 with co-founder David Shear, called Copeland Weber his “handpicked successor.”
“Starting and growing SheerID for more than a decade has been an incredibly rewarding experience, and this is the perfect time to hand the reins to our new CEO,” Weatherly said. “Stephanie will do a wonderful job leading the company through our next stages of growth.”
Copeland Weber, who will join SheerID’s board of directors, has more than 25 years of experience growing businesses as a strategic and operational leader. She previously spent six years at Ruby, where she rose to become CEO. Prior to that, she was VP of customer success and VP of operations at GuideSpark.
SheerID helps consumer brands run special deals for students, teachers and the military. The startup’s platform collects information from consumers to verify if they are eligible for these deals. Companies such as Amazon, Google, Home Depot, Spotify, T-Mobile, and Walmart use its solution.
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