This is an AI-generated image created using Microsoft Copilot and Designer, for illustration purposes only.

This week on the GeekWire Podcast, we consider Microsoft’s latest AI product, the $20/month Copilot Pro subscription service, compare it to the likes of ChatGPT Plus, Claude Pro and Otter.ai — and realize in the process that one of us is already paying way too much for AI assistants on a monthly basis.

Plus, our colleague Taylor Soper’s deep dive into the downfall of Zulily bolsters a not-so-far-fetched hypothesis about the motives of the private equity firm that acquired and ultimately shut down the online retailer.

And finally, we compare, contrast, and appreciate the approaches taken by Costco and Amazon to authenticate customers at store entrances and check-out.

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