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NHL

Amazon will stream Seattle Kraken hockey games to Prime subscribers in unique sports rights deal

by Kurt Schlosser on April 25, 2024April 25, 2024 at 8:52 am

Seattle Kraken fans will have a new place to root for the pro hockey team next season. The franchise announced an innovative new broadcast deal Thursday that will bring games… Read More

How the NHL is using AI to predict key moments in games

by Taylor Soper on April 1, 2023April 1, 2023 at 9:00 am

The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters of Amazon. It was fitting, given the growing connections between the… Read More

Further embracing tech, Seattle Kraken to release NFT collection that captures ‘essence of brand’

by Kurt Schlosser on December 13, 2021December 13, 2021 at 9:12 am

The puck has dropped and the first season of Seattle Kraken hockey is in full swing. Now the team is going to drop some NFTs to further engage with fans… Read More

Kraken officially released in Seattle: Fans turn new Climate Pledge Arena into a roaring hockey house

by Kurt Schlosser on October 23, 2021October 24, 2021 at 5:49 pm

“Seattle, we did it!” Seattle Kraken CEO Tod Leiweke welcomed the first packed house for a hockey game at Seattle’s new Climate Pledge Arena on Saturday by marking the achievement… Read More

Video

Inside Climate Pledge Arena: New venue is a ‘very Seattle’ mix of high-tech and deluxe experiences

by Kurt Schlosser on October 20, 2021October 23, 2021 at 8:05 pm

This is not the Coliseum that was constructed here almost 60 years ago, or the KeyArena where fans last saw the Sonics play in 2008. Seattle has a reimagined sports… Read More

Amazon’s smile logo and Climate Pledge decal to appear on Seattle Kraken hockey helmets

by Kurt Schlosser on September 14, 2021September 17, 2021 at 7:32 am

Amazon is adding a little promotional branding on the helmets of the Seattle Kraken, the city’s new NHL team set to take the ice for its inaugural season next month.… Read More

Video

Seattle Kraken in the game as EA Sports’ ‘NHL 22’ features new hockey team and new arena

by Kurt Schlosser on August 19, 2021August 19, 2021 at 9:26 am

Hockey fans dying for a look inside Seattle’s Climate Pledge Arena, the soon-to-be home of the Seattle Kraken, can turn to a video game announcement today to get their fix.… Read More

But is he geeky? New Seattle Kraken player Morgan Geekie talks tech and more with GeekWire

by Kurt Schlosser on July 27, 2021July 27, 2021 at 11:31 am

Morgan Geekie might be the right guy for the right town. There are obviously plenty of geeks in Seattle and we’ve even embraced a handful who play professional sports in… Read More

Amazon inks another sports deal as AWS will power NHL’s digital transformation and in-game analytics

by Kurt Schlosser on February 10, 2021February 10, 2021 at 7:42 pm

Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine… Read More

Tech and hockey vet Todd Humphrey on his dream job with Seattle Kraken, ‘the nirvana of all startups’

by Kurt Schlosser on November 30, 2020December 7, 2020 at 1:03 pm

For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that will help drive the fan experience to various touches throughout… Read More

Video

Let’s get Kraken! Seattle hockey team has a name and logo as sports mystery finally surfaces

by Kurt Schlosser on July 23, 2020July 23, 2020 at 3:30 pm

Seattle’s professional hockey team finally has a name — and it’s time to get Kraken. In a much-hyped branding reveal on Thursday morning from the construction site where a new… Read More

OK, what do we actually call Climate Pledge Arena? Nickname suggestions needed for Seattle venue

by Kurt Schlosser on June 25, 2020June 25, 2020 at 11:54 am

Seattle doesn’t have a name for its professional hockey team yet, but the building where the franchise will play took on a surprising moniker on Thursday. And since Amazon will… Read More

Video

Amazon buys naming rights to KeyArena in Seattle, will call it Climate Pledge Arena as part of sustainability initiative

by Taylor Soper on June 25, 2020June 25, 2020 at 1:06 pm

Amazon just took its climate change initiative to another level. The Seattle tech giant announced Thursday that it bought the naming rights to Seattle’s KeyArena and will change the name… Read More

Video

Inside another big dig in Seattle: Saving the roof at Key Arena is a 44-million-pound remodel marvel

by Kurt Schlosser on January 21, 2020January 21, 2020 at 4:48 pm

Before a puck ever drops for professional hockey in Seattle, the ground had to drop out from below Key Arena in order to preserve the historic building’s roofline. That stipulation… Read More

Big tech and pro sports converge in Silicon Valley during NBA Playoffs, offering a preview for Seattle

by Taylor Soper on May 15, 2019May 16, 2019 at 11:25 am

REPORTING FROM OAKLAND: It was a regular break in the action during the first quarter of Tuesday’s NBA playoff game at Oracle Arena when a familiar voice — at least… Read More

Startup tech exec and former pro hockey player joins new Seattle NHL franchise to lead tech efforts

by Taylor Soper on February 13, 2019February 13, 2019 at 10:30 am

Todd Humphrey is getting back to his hockey roots. Humphrey is leaving his position as CEO of Seattle startup LiquidPlanner and will join Seattle’s new pro hockey franchise as its… Read More

Video

NHL approves Seattle expansion franchise, set to begin play in 2021 near Amazon campus

by Taylor Soper on December 4, 2018December 5, 2018 at 9:08 am

Professional hockey is coming back to the Emerald City. The NHL Board of Directors on Tuesday awarded an expansion franchise to Seattle, where the league’s 32nd team will play games… Read More

Why this top Amazon exec just placed a bet on a future Seattle NHL franchise

by Taylor Soper on September 5, 2018August 13, 2019 at 3:54 pm

Andy Jassy runs the world’s largest cloud computing business. He also just joined an NHL franchise ownership group trying to bring professional hockey to Seattle. So the new team operations… Read More

Photos

Amazon Web Services CEO Andy Jassy joins NHL ownership group aiming to bring pro hockey to Seattle

by Taylor Soper on September 5, 2018September 5, 2018 at 6:21 pm

Andy Jassy, CEO of Amazon Web Services, has joined the investor group aiming to bring an NHL expansion team to Seattle, adding new financial capital and tech credibility to the… Read More

Video

Former Seahawks CEO Tod Leiweke to lead Seattle’s NHL group as president

by Taylor Soper on April 11, 2018April 11, 2018 at 11:34 am

Tod Leiweke is headed back to Seattle. The veteran sports executive will be officially announced as the CEO and president of Seattle’s NHL ownership group on Wednesday. Leiweke was most… Read More

Famed Hollywood producer Jerry Bruckheimer chases biggest blockbuster yet: NHL team in Seattle

by Nat Levy on March 1, 2018March 2, 2018 at 5:49 am

Seattle has a special place in the heart of famed movie and TV producer Jerry Bruckheimer. Before franchises like Top Gun, Pirates of the Caribbean and CSI helped turn Bruckheimer… Read More

KeyArena

Seals? Totems? Cougars? Kraken? Report reveals clues to 13 possible names for a Seattle NHL team

by Kurt Schlosser on January 19, 2018January 19, 2018 at 2:05 pm

Seattle Freeze didn’t even make the list. Speculation about what name could be bestowed on a potential National Hockey League expansion team in Seattle turned interesting this week with the… Read More

Vegas Golden Knights GM says Seattle could be a ‘perfect fit’ for an NHL team

by Taylor Soper on January 9, 2018January 10, 2018 at 11:58 am

LAS VEGAS — There are a lot of lessons to be learned from the early success of Las Vegas’ first NHL franchise — for startups, for new sports franchises, and… Read More

KeyArena

NHL to open expansion application process to Seattle; season-ticket drive will gauge interest

by Kurt Schlosser on December 7, 2017December 7, 2017 at 3:45 pm

OK, the Sonics aren’t coming back (just yet), but Seattle moved a step closer to giving hockey geeks (raise your hand — are you out there?) a reason to celebrate… Read More

Ottawa hockey Amazon

Make some noise for Amazon! Hockey fans in Canada urged to scream for HQ2

by Kurt Schlosser on October 17, 2017October 17, 2017 at 7:04 pm

Forget the Kiss Cam. In Canada, they’re going for the Kiss-Up, eh? Fans at the Canadian Tire Centre in Ottawa, Ontario, went to see an NHL hockey game between the… Read More

Ed Murray
Video

Seattle mayor joins Oak View Group in promising to turn KeyArena into world-class sports, music venue

by Kurt Schlosser on June 7, 2017June 7, 2017 at 4:17 pm

Updated 4:15 p.m. Wednesday: Promising to build a world-class arena, and with it potentially lure an NBA or NHL team to Seattle, Mayor Ed Murray announced Wednesday that he has selected Oak… Read More

Seattle mayor calls for community feedback on Key Arena renovations

by Monica Nickelsburg on May 1, 2017May 5, 2017 at 11:53 am

Seattle Mayor Ed Murray is asking for public feedback on two proposals to renovate Key Arena in the hopes of bringing NBA and NHL teams to the city. Related: Two groups… Read More

Snapchat and sports: How the NHL’s Minnesota Wild used the new Spectacles

by Taylor Soper on November 24, 2016November 24, 2016 at 10:32 am

https://youtu.be/y94yqjm9Bvg The Spectacles made it into the sports world. Snap Inc., formerly known as Snapchat, has caused a stir with its new camera-embedded sunglasses that are only available on a limited… Read More

Twitter

Twitter adds more live sports content, will stream free weekly MLB and NHL games

by Taylor Soper on July 25, 2016July 25, 2016 at 8:45 am

Twitter today announced another sports-related streaming deal. As a result of a new partnership with MLB Advanced Media, Twitter will stream one out-of-market MLB and NHL game per week to both logged-in… Read More

NHL commissioner on puck-tracking technology and partnership with MLB Advanced Media

by Taylor Soper on March 11, 2016March 12, 2016 at 7:30 am

BOSTON — One complaint about watching hockey on television is how difficult it can be to see the puck, given its small size and the pace of the game itself. Technology can help… Read More

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