More operators. More sizzle. More founders investing in each other. And making the city a better place to live. Those are some of the ingredients that could boost Seattle’s startup… Read More
Athletes might possess the right touch to execute a perfect pass or shot. A Seattle startup’s touch is bringing blind or low-vision sports fans closer to the games they love… Read More
Microsoft Vice Chair and President Brad Smith and his wife Kathy Surace-Smith have purchased a stake in the Seattle Mariners, becoming just the third additions since the team formed a… Read More
Kerry Carter, a former pro football player with the Seattle Seahawks and other teams, is tackling a new role as CEO at Atavus, the Seattle-based sports technology company that teaches… Read More
Seattle Kraken fans will have a new place to root for the pro hockey team next season. The franchise announced an innovative new broadcast deal Thursday that will bring games… Read More
When Sanjay Parthasarathy left his last tech job in February 2023, he figured he’d do what he could to help get the first season of Major League Cricket up and… Read More
Instant replay has changed the landscape of professional sports and added more eyes to what officials and referees see in any given contest. A new pilot project in Washington state… Read More
Thanks to tectonic shifts in technology and training, Olympic-level rowing has come a long way since the University of Washington’s eight-man crew pulled off the ultimate underdog win at the… Read More
In a small corner of Lumen Field, Amazon is putting a new spin on its cashierless “Just Walk Out” shopping system. At the home of the Seattle Seahawks, just down… Read More
Seattle’s professional soccer club is adding more tech heavyweights to its ownership group. Seattle Sounders FC announced Wednesday that the families of Amazon Web Services CEO Adam Selipsky and Redapt… Read More
It’s an all-out blitz of Amazon technology at Lumen Field in Seattle as the Seahawks are expanding the use of “Just Walk Out” and Amazon One technology to a new… Read More
GRAND PRAIRIE, Texas —The promise of cricket in America could be seen and felt in the most unlikely of circumstances. Awash in Friday night lights after a scorching Texas sun,… Read More
The hardest thing about testing a mobile app during Monday’s Home Run Derby at T-Mobile Park in Seattle was the action on the field. It’s not that T-Mobile’s new “MLB… Read More
Drones will help baseball fans get closer to the action in a first-of-its-kind production feat during the MLB All-Star Game in Seattle on Tuesday. GeekWire went behind-the-scenes Monday at T-Mobile… Read More
The Seattle Storm and Coinbase are teaming up to launch NFTs commemorating Seattle Storm legend Sue Bird’s jersey retirement at Climate Pledge Arena on June 11. A pair of digital… Read More
The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters of Amazon. It was fitting, given the growing connections between the… Read More
Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have added three more food and beverage stores with Amazon’s… Read More
American football fans who use the Rec Room social gaming app can now grab their favorite team’s gear for their in-app avatars, just in time for the NFL playoffs. Rec… Read More
The Seattle Seahawks took a loss against the Las Vegas Raiders on Sunday, but fans at Lumen Field who are into cashierless concession stands can at least count the day… Read More
Football fans looking for a break from the holiday shopping rush will have some NFL action to watch next year as the league and Amazon announced plans for the first-ever… Read More
A new streaming service unveiled by the LA Clippers this morning reflects the philosophy of the franchise’s chairman, former Microsoft CEO Steve Ballmer, about the role the NBA and its… Read More
It was a bit of a throwback scene here in Seattle on Monday evening: Steve Ballmer revving up the crowd at the top of his lungs, and NBA hoops back… Read More
The NBA called out its partnership with Microsoft as it unveiled a redesigned app on Tuesday. The new app has content recommendation and personalization features “powered by Microsoft Azure and… Read More
Amazon is already seeing some fruits from its massive investment in live NFL streaming. The company reported the “biggest three hours for U.S. Prime signups ever” during last week’s Thursday… Read More
Amazon took center stage in the sports universe Thursday as the tech giant streamed its first exclusive NFL game — and for the most part, it passed the test. The… Read More
On a night when Russell Wilson returned to Seattle and received mostly boos from Seahawks faithful, fans were cheering for a new high-tech concession stand at the team’s stadium. Lumen… Read More
Sitting in the stands down the first base line Thursday at T-Mobile Park in Seattle, I was feeling like a real fan, in my white Mariners jersey with GEEKWIRE on… Read More
Acumatica is hitting the gas on its marketing initiatives. The Kirkland, Wash.-based maker of cloud-based enterprise resource planning software is the primary sponsor of an IndyCar run by Paretta Autosport,… Read More
A modest tee shot away from Boeing’s airplane assembly factory in Renton, Wash., golf balls are taking flight at a sprawling new Topgolf sports and entertainment venue that opened on… Read More
FOLLOW-UP: Worth the drive: An inside look at Topgolf’s newest high-tech sports venue — within range of Seattle Topgolf is ready to swing into action south of Seattle at its… Read More
